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2010-07-01

Brits 'addicted' to mobile internet shopping

British men and women appear addicted to online shopping and making credit card processing purchases using their mobile.

In an article for the Register, Bill Ray points to eBay figures which indicate that men aged between 26 and 30 years old are the biggest culprits.

The majority of sales are for fashion items, such as shoes, sporting goods and clothes, which he suggests is due to "punters walking round a physical shop and comparing prices to what they can get online".

However, he also hints that sales using mobiles may increase when people are sat watching a programme with their partner on the television that they may not enjoy.

This makes an application that allows access to a direct merchant account on a mobile particularly appealing to online sales sites as well as to customers, who will be keen to make hassle-free purchases.

The company behind BlackBerry, Research In Motion, has done just that - creating a new eBay application for buyers and sellers that enables items to be listed via mobile and also provides access to enhanced seller information.
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