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2010-07-05

Businesses 'need to be aware of online opportunities'

Online payment processing opportunities for UK firms need to better exploited, according one internet expert.
Google UK chief executive Matt Brittin believes that business could do more to gain from the opportunities in online retail, the Daily Telegraph reports.
He spoke to the paper in a wide ranging interview about the changing face the online world and said that a huge amount still needs to be done to educate people about what the internet can do.
"We're in a really interesting transition. Retailers need to understand how much what they're doing online drives their in-store sales," he said.
"The proportion of people making their mind up about what they're going to buy while in a store has fallen dramatically – from 40 per cent to 17 per cent."

His comments follow those of professor Joshua Bramfield, director of the Centre for Retail Research, who claimed that while online retail will continue to grow it will never replace the traditional high street store.
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