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2010-07-02

Firms plan more online payment processing capabilities

Online payment processing is going to be an increasingly important part of mobile offerings, according to a new survey.
According to the Annual Kony Mobile Survey of Fortune 500 companies, most firms plan to incorporate sales and commerce capabilities into mobile offerings.
Kony's Sophie Vu told Mobile Commerce Daily: "Large corporations and Fortune 500 companies are beginning to truly understand the potential of the mobile channel to offer a new revenue stream by capturing the attention of consumers where they are when they are ready to make a purchase."

Kony surveyed 119 large corporations and also found that three-quarters (75 per cent) of respondents plan to offer informational resources.
Brand awareness is an important issue for a majority of the corporations, with 61 per cent planning to use mobile offerings to increase people's knowledge of their products.
Just over half (56 per cent) intend on incorporating customer service and support into their mobile strategy.
Kony was formed in 2007 with the belief that mobile technology would revolutionise the way businesses reach customers.
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