News

Stay up to date with CommerceGate news through our RSS Newsfeed
You can also follow CommerceGate on Twitter
Dont forget to sign up to our newsletter!

2010-07-27

IMRG launch new service to boost online sales

Firms that accept credit cards online are the target of a new service launched to help boost online sales.
The new IMRG programme will measure customer experience throughout the entire purchase process.
Called the Index of Customer Experience (ICE), the new service is designed to provide information from customers on how online retailers can make changes that will encourage consumers to repurchase and recommend then retailer to friends.
ICE, which is managed by IMRG partners Rebelati, will also feature an awards programme and newspaper supplement to help raise awareness of internet sales and online payment processing.
IMRG managing director David Smith commented: "This bold and original initiative supports our aims of helping individual performers raise their game and also boosting consumer confidence in online retailing."

He added that ICE will provide a "unique and consistent" yardstick to allow firms to develop their customers' experience.
IMRG and partner Capgemini recently released figures showing online retail is on the rise in the UK, with 20 per cent year-on-year growth reported in June. ADNFCR-2903-ID-19909536-ADNFCR